Creating The Consumer

“The American citizen’s first importance to his country is now no longer that of citizen but that of consumer.”

The Century of Self
tells how Sigmund Freud’s nephew Edward Bernays invented public relations and turned America into a nation of consumers. Watch and learn how “irrelevant objects [became] powerful emotional symbols” — and how we all pay the price.

Brilliant. Scary. Essential.

Further reading

How To Be Happy

Fighting Capitalism From Within
Redesigning Capitalism

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